Strategic branding and design services

Do more business with a brand.

Let’s consolidate mismatched and disorganized design into a beautiful, strategy-based brand.

Get attention with marketing. Earn trust with a brand.

I help businesses create a road map for marketing by creating strategically designed brands. By studying your target audience and your competition, we fine-tune messaging, tone and visual style to create consistency. 

With this blueprint for your business, suddenly advertising falls into place. Writing subscriber emails, working with a web designer, messaging through social media, or creating a lead magnet feels much easier because you’ve created a visual, brand-centered framework for everything related to your business.

And, once you’re on the path to brand success, book a Design Do-Date to knock out recurring or one-time projects.

create and maintain a stand-out brand
For evolving brands

Brand Blueprint

Create or revitalize any brand. Use my strategic process to generate a custom visual identity with a series of collaborative work sessions.

For a marketing boost

Design Do-Date

Pass off your design list to a professional. Tick off your marketing project to-dos with a full day of one-on-one design time.

Strategic branding helps businesses to:
Understand and know their target audience's needs and how to serve them well.
Build a brand blueprint to guide them towards growth and profitability.
Become confident that every touchpoint in the customer experience connects with their audience.
Stop questioning their design and marketing strategy.

meet your new secret weapon

Hello! everyone calls me jessie

I'm a brand strategist and designer who creates timeless visual identities that help brands have greater impact and become more profitable. I'm also a list-maker, planner, and do-er who loves the feeling of accomplishment at the end of a productive day.

I love connecting with other passionate business leaders who don’t want to rely on quick-fix marketing tactics and want to develop real connections with the people they serve.

I believe that profitable businesses take a holistic approach when developing a client experience. That means they listen, learn, create, and evolve to meet the needs of the people they hope to serve.

There's a few things to know about creating a brand:
  • A logo is not your brand. A holistic brand design looks at how a business interacts, communicates and builds trusting relationships with the people they serve.

  • A strategic brand commits to using consistent messaging and visuals to earn the trust of people who need their product or service.

  • Visual consistency creates trust in your brand, and makes marketing your services feel less overwhelming.
  • A timeless brand identity creates lasting emotional connections with your audience.

  • Marketing is an intentional process of seeking out the people who will love the product or service you provide.

  • Marketing has evolved from convincing the wrong people to invest in something they don’t need or want.

Are we on the same page?

Don't invest time and money on

Professional help from photographers, copywriters, marketers, social media managers

Advertising online or in print

Growing your email list

Social media content

Creating your lead magnet

A new website for your business

until you've developed a Brand Strategy

"I'm not ready to invest in a custom brand, but I want to start out with a consistent look and messaging style."

"My business is growing or changing. I need to re-think my branding system and messaging style."

"My brand is resonating with my target client base — I need to outsource design to a professional!"

“Branding is the process of connecting good strategy with good creativity."