I’ve been designing professionally for over a decade, but it took a majority of that time to realize there were big flaws in how I worked with clients.
I was no longer using the valuable design thinking tools I learned early on — empathy, storytelling, human psychology, rapid ideation, prototype testing — to help clients solve their business problems.
I felt like I was doing clients a disservice and that I was keeping the best secrets of brand strategy and design thinking to myself. More importantly, I wondered if the projects I worked on solved a real problem or brought in more business.
I’m determined to help others discover the value of design thinking and strategic branding to solve business problems. These creative problem solving tools have gained traction with massive companies. But, design thinking can be a game-changer for anyone.
A strong brand strategy is the difference between selling to a one-time customer and converting them into a diehard fan. It’s all the intangibles of a business that make an unforgettable experience. Creating a brand strategy is like building a blueprint for business success.
After clarifying their brand strategy, clients tend to discover deeper meaning and purpose in their work and are better at communicating their value. (So they can charge more!)
join the brandwagon
Businesses that develop a strategic brand:
we abide by this Creative Constitution
Curiosity is a superpower
Curiosity is the only prerequisite to creativity. It leads to the root of a problem. It’s as much asking “why this?” as finding out “why not that?”. Let’s not work off our assumptions.
Learning by doing
We are open to all possibilities and solutions. We arrive at the best solution (for now) by experimenting and testing. We see failures as an opportunity for growth.
Work hard and be nice to people
The trust that develops from genuine friendship creates an unforgettable experience that results in our best work. A bit of humor and creative thinking turn difficulties into an opportunity for grace and growth.
Design can help everyone
Design is a framework for understanding and improving interactions with the world around us. By using design thinking, we make other’s experience more pleasant or meaningful, or at least less bad. And, everyone is capable of better design!
"Teach me how design thinking and brand strategy can be a game-changer."
"My business is growing or changing. I want to re-think my brand strategy."
"My brand is flourishing — I need to outsource design to a professional!"
