brand blueprint

Bring them back time and again.

from bland to brand

full service brand strategy and identity design

Brand Blueprint

A brand is more than a pretty logo & website. The Brand Blueprint is a fast-paced, strategic process that leaves you with a clear strategy to distinguish your business, a guide for focused messaging, and a thoughtfully designed visual system.

it’s time to design a better brand

Do you feel stuck trying to decipher what branding can do for your business? There are plenty of businesses that don’t take the time to conscientiously hone a brand core — a clear mission, messaging, and strategy. Some business owners spend time and money redesigning their logo to win a few moments of attention. Their idea or product is great, but they don’t have a long term strategy. Without consistent messaging, potential clients are confused by your business. 

It’s easy to blame slow business growth on your logo design. Is it confusing? Does my audience remember my business? Many times, it’s a whole host of other issues relating to consistency in branding and connecting with your audience emotionally through messaging. When people trust and like your brand, engagement improves. Building this trust translates into healthy growth for your business. When you know your audience, marketing feels like less of a headache!

Business to brand in four steps


Learning about the future of your business and how you want your business to be perceived.


A full day intensive to diagnose your brand's core challenges and form a strategic creative brief.​


Creating a visual identity and graphic system designed to accomplish your goals.


A second intensive to perfect the details and prepare for a successful launch.​

Get ready to
Refine your existing branding into a cohesive look that aligns with your goals
Be strategic about building your brand
Develop a consistent marketing experience for your target audience
Feel confident and deliberate in your brand's messaging
Experience a personal, one-on-one process with an expert designer
Show off your brand new identity and spur growth for your business

Brand Blueprint packages include:

pricing starts at $2,100.

My Brand Blueprint Workbook will help you think about your brand on a deeper level and clarify key aspects so that your branding and messaging is coherent, relevant, and memorable.

A tool to collaborate and have constructive conversations about visual inspiration and what will speak to your target audience.

Research of similar brands, especially those within your industry to ensure your brand is versatile, unique, and distinguished from your competitors.

A comprehensive diagnosis documenting the discovery process, and proposed strategy including a creative brief for a brand identity.

Your main identifying mark for most branded materials.

Alternative coordinating logo marks for situations when the primary logo design is unsuitable.

A simplified logo graphic that is for small print or web spaces.

A select set of primary, secondary and accent colors.

A palette of suggested typefaces to coordinate with your brand identity.

A signature pattern or texture for backgrounds.

A business essential.

Guidelines for imagery in branded material.

Your blueprint for consistency in marketing strategies, social media campaigns, printed collateral, and official communications.

Priority phone and video calls, one-on-one project work sessions and assistance with each project phase as needed.

Better branding makes better business.
Tote bag design logo branding | Jessica Salinas Design

Have questions?

My clients are presented with one design concept as the solution for their brand’s visual identity. I’ve started implementing this method of brand design because I believe it results in better solutions for my clients. It helps clients to focus on the needs of their target audience, and it is energizing when they trust me to present a design solution that is attuned to their business goals.​

My branding packages are priced to include refinement to the presented concept. We will work together to address any issues and tweak the concept. If the client decides they want to pursue a different design concept entirely, we can book additional Design Day Intensives at the current rate.

In theory, a Brand Blueprint takes about 3 weeks. I book projects no less than 5 business days in advance to allow clients to complete their Discovery Phase homework. The Strategy phase is a day-long intensive that we book according to what accommodates both our schedules. The Design Phase allows for 5 business days. The Refinement Phase can be booked as one full-day or two half-day intensives. I do my best to accommodate tight deadlines, but project length can vary depending on response time and how closely we’re able to schedule the intensives.

I think I can help businesses best by providing a holistic branding process that dives deep into the heart of a business. It transforms how businesses think about the people they serve. I don’t believe a business can be accurately represented with just a logo! If that sounds like more than you need right now, have you looked at my Brand Kits?​

Branding packages require a 30% deposit to book, with 40% due before the Design Phase, and 30% due before the Refinement Phase.​

Design Days are full or half days of one-on-one design time for established brands who need to outsource marketing projects. ​

Are there other questions on your mind? 

Is Brand Blueprint for you?

  • Brand Blueprint is best for business owners and personal brands who are ready to level-up their services and brand for a distinct audience.
  • It’s for the entrepreneur who recognizes the value of authentic branding to spur new growth and who is ready to upgrade from their DIY or template branding.
  • It’s for evolving businesses that need branding to match their level of professional products or services.

  • It’s for leaders open to discussions beyond the surface level so their business can move beyond fast and trendy design solutions to a timeless brand identity.
Not ready for a full-service brand strategy?
Brand Kits

Launch a fledgeling business quickly with a professionally designed brand kit that we customize for your business.

Design Day

Turn your design to-dos into to-dones. Book a full or half day of one-on-one project time to work on your design list.

“Marketing gets your customer's attention. Branding is the reason they keep coming back."