You may be asking yourself how exactly your brand needs to be different from other organizations or companies in order for people to recognize it as unique. You can differentiate your company from the competition with the help of brand strategy. A brand is how customers think of your business. Simply put, a brand is reputation.
Brand = Reputation | How to cultivate a long-term business with branding
Your brand is the core of how people think of and remember a business — it’s reputation.