brand blueprint

Your reputation is your brand.

full service brand strategy and design

Brand Blueprint

Build a better brand from the ground up with my strategic branding process. Foster intentional growth with a renewed focus on customers. I’ll work one-on-one with you to create a Brand Blueprint that will center your approach to marketing, visual design, communication style, and long-term planning.

Start with more than a business plan — set up for a long-term relationship with your customers by developing the right brand strategy. A brand learns the true needs of its customers, and earns their trust through consistent messaging, visuals, and more. When people trust and like a brand, engagement improves naturally.
I’ve worked with clients who think the logo is their brand — and therefore needs to communicate everything about a business in one tiny package. It’s impossible to do, and closes off a world of creative possibilities. With a brand strategy, visuals are just a small piece of the brand architecture.

We’ll flesh out all the intangible qualities of your brand and create a structure that will give the business clarity and consistency. 
brand strategy in four sEssions


Listening to the details of your business and how you want your business to be perceived.


Diagnose your brand's core challenges and form a strategic creative brief.


Creating a visual identity and graphic system designed to accomplish your goals.


Consider feedback, implement changes, and prepare for a successful launch.

Get ready to
Refine your existing branding into a cohesive look that aligns with your goals
Be strategic about building your brand
Develop a consistent marketing experience for your target audience
Feel confident and deliberate in your brand's messaging
Experience a personal, one-on-one process with an expert designer
Show off your brand new identity and spur growth for your business

Brand Blueprint packages include:

My Brand Blueprint Workbook will help you think about your brand on a deeper level and clarify key aspects so that your branding and messaging is coherent, relevant, and memorable.

A tool to collaborate and have constructive conversations about visual inspiration and what will speak to your target audience.

Research of similar brands, especially those within your industry to ensure your brand is versatile, unique, and distinguished from your competitors.

A comprehensive diagnosis documenting the discovery process, and proposed strategy including a creative brief for a brand identity.

Your main identifying mark for most branded materials.

Alternative coordinating logo marks for situations when the primary logo design is unsuitable.

A simplified logo graphic that is for small print or web spaces.

A select set of primary, secondary and accent colors.

A palette of suggested typefaces to coordinate with your brand identity.

A signature pattern or texture for backgrounds.

A business essential.

Guidelines for imagery in branded material.

Your blueprint for consistency in marketing strategies, social media campaigns, printed collateral, and official communications.

Priority phone and video calls, one-on-one project work sessions and assistance with each project phase as needed.

pricing starts at $2,100

Is Brand Blueprint for you?

Have questions?

In theory, a Brand Blueprint takes about 3 weeks. I book projects no less than 5 business days in advance to allow clients to complete their Discovery Phase homework. The Strategy phase is a day-long intensive that we book according to what accommodates both our schedules. The Design Phase allows for 5 business days. The Refinement Phase can be booked as one full-day or two half-day intensives. I do my best to accommodate tight deadlines, but project length can vary depending on response time and how closely we’re able to schedule the intensives.

I think I can help businesses best by providing a holistic branding process that dives deep into the heart of a business. It transforms how businesses think about the people they serve. I don’t believe a business can be accurately represented with just a logo! If that sounds like more than you need right now, have you looked at my Brand Kits?​

Every project presents different challenges. I present one or two design well-developed concepts as possible solutions for a brand’s visual identity. I’ve started implementing this method of brand design because I believe it results in higher quality choices for my clients. It helps clients to narrowly define the needs of their target audience, and it is energizing when they trust me to present a design solution that is attuned to their business goals.​

My branding packages are priced to include refinement to one selected concept. We will work together to address any issues and tweak the best concept. If the client decides they want to pursue a different design concept entirely, we can book additional Design Day Intensives at the current rate.

Branding packages require a 30% deposit to book, with 40% due before the Design Phase, and 30% due before the Refinement Phase.​

Design Days are full or half days of one-on-one design time for established brands who need to outsource marketing projects. ​

Are there other questions on your mind? 

Already have a stand-out brand?

Book a Design Do-Day

Turn your design to-dos into to-dones. Book a full or half day of one-on-one project time to work on your design list.

Branding makes business better.