Brand = Reputation: Cultivate a long-term business with branding

Your brand is a visual and experiential way people think of and remember a business — you could say branding is the basis of its reputation.
Strategic Branding or Marketing: Which is better for your business?

You might be more familiar with the idea of marketing to growing a business, but do you understand the powerful benefits of strategic branding?
8 Vital Indicators That It’s Time to Reevaluate Your Brand Strategy

These critical signs will help evaluate if you need a new brand strategy and revitalize your business’s presence in the market.